This is a story sewn by honest hands speaking to a simpler way of living. #mysummerwithjane – Amy Venter
Hello twenty eighteen. It has been a beautiful break filled with sunshine, friends and family. The final tick off my holiday wish list before I head back to my studio on Monday was to visit the new Jane Sews pop-up shop 83 Castle Street, Cape Town. The store is exceptionally decorated and truly celebrates expertly made fashion in earthy tones. I could spend hours exploring the linen, cotton, silk and leather pieces and took my camera with me to capture the experience and share this gorgeous local brand with you all.
We have all grown to know and adore this inspiring local brand, thoughtfully created by founder Nelle van Deventer. Their hand crafted food for your skin collection of products started in a very small kitchen in Cape Town and has since grown into a powerful brand with expert visuals and top quality organic skin ranges. It is by far my favourite local packaging and the use of simple, minimalistic and ever so slightly naive ink drawings speaks to my design heart like no other brand can.